Overview

Varyer is a creative studio and brand advisory focused on the freedom of curiosity and the stability of variety. I was a designer there from 2021 to 2023, working in-house with the team for clients like Sonos, Evil Geniuses, Hodinkee, Auxly, Asrai Garden and Kolab Project.

As one of three designers on a close-knit team, I wore many hats across branding and web development. Varyer's process is private, so this page shows end results only. Happy to talk through any of it.

Highlights

Varyer's homepage was both landing page and editorial: fully customizable and updated every week by a different designer. Through it, we helped develop each page and article and kept improving the systems behind them. Beyond the editorial, we worked on client projects spanning branding, design, web design and physical media.

Two of those have their own case studies: Evil Geniuses and Sonos Radio.

Kolab Project: Diamond City

When I arrived at Varyer, the team was already working on new branding for Kolab Project and Auxly B40, and I supported both in design and web development. Under Mike Renaud, I helped create the branding and identity for Diamond City Security, which led to a landing site where people sign up for awards and discounts.

Varyer.com & V-Mail

In 2023 we turned our focus to V-Mail and leaned into the weekly Sunday newsletter. I designed a new landing page for it and restructured the site's navigation.