Overview
As the world’s leading esports and entertainment organization, Evil Geniuses needed an evolved brand identity and strategy that highlighted their values-led approach and amplified their desire to disrupt and challenge conventions, defining the future of the esports ecosystem.
Valorant Partnership Program
Evil Geniuses' bid for Valorant from Riot Games was the first real test of the new brand's ability to win with values-driven alignment and clearly communicated competitive success. I designed and developed the pitch site in two weeks.
“Damn, clicking on the video on the website, I don’t think I’ve ever watched a more high quality video on my phone.”
Reddit, on the pitch site